Mashable: Latest 29 News Updates - including “Apple Rolls Out iPhone 5 Ad Blitz [VIDEOS]”

Saturday, 22 September 2012 by Irwan K Ch

Mashable: Latest 29 News Updates - including “Apple Rolls Out iPhone 5 Ad Blitz [VIDEOS]”


Apple Rolls Out iPhone 5 Ad Blitz [VIDEOS]

Posted: 22 Sep 2012 04:04 AM PDT


You might think since customers were lining up around the block on Friday to buy the iPhone 5 that Apple wouldn't need to bother with a new ad campaign for the device, but you'd be wrong.

The tech giant rolled out four ads for the device Friday that tout various new features including a larger screen size, the ability to take panoramic photos and the new EarPod.

"Thumb," above muses on the fact that the iPhone 5 is the shape and size of your hand, a "dazzling display of common sense." The three other ads are below.

Oh, and that familiar voice in the ad? Dumb and Dumber's Jeff Daniels.

More About: Advertising, Marketing, apple, iPhone 5


eBay, Grameen Foundation to Launch Mobile Marketplace in Rural Indonesia

Posted: 21 Sep 2012 09:05 PM PDT


Want to expand your micro-business in Indonesia? There may soon be an app for that.

Last week eBay announced its collaboration with the Grameen Foundation, a global non-profit group, to design and launch two mobile technology solutions in the Indonesian province of West Java.

The 18-month-long project, which officially started last month, is a branch off of the Mobile Microfranchising Initiative -- an existing Grameen effort that provides mobile phones to micro-entrepreneurs in developing countries.

This new initiative, said eBay Head of Global Social Innovation Lauren Moore, will aim to produce both a mobile transaction system and mobile marketplace for the existing entreprene…
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More About: ebay, entrepreneurs, mobile apps, nonprofits


Social Travel Apps Broaden Your Vacation Options

Posted: 21 Sep 2012 08:53 PM PDT


Remember when flipping through a Frommer's guidebook on the plane en route to a vacation spot was the way to figure out where to go, what to see and where to eat? Then apps replaced the weight of print and soon you could read the same reviews and information, only targeted more for you. Now social apps are turning your social media friends and their friends into your new travel adviser.

"I'm so reliant on technology and that type of a lifestyle that I'm not that person to buy a book," said Leslie Richin, 34, a social media strategist based in New York City told Mashable. "It's just not for the moment, when everything is changing. I want a real-time experience."

With burgeo…
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More About: AirBNB, Tripl, Trippy, couchsurfing, social apps, tripadvisor


English Soccer Club Defends Player on Twitter After Racial Abuse

Posted: 21 Sep 2012 08:09 PM PDT


Chelsea soccer player Jon Obi Mikel quit Twitter and the club rebuked fans who assailed him with racial abuse following a critical mistake in a match this week.

An errant pass by Mikel allowed Champions League opponent Juventus to score late for a 2-2 tie against Chelsea and cost Mikel's club a likely opening round win on Wednesday night. Following the gaffe, angry Chelsea supporters used Twitter to send Mikel, who is originally from Nigeria, a series of racist messages.

Mikel shut down his account less than 24 hours after the match but later said he didn't do so because of the racial abuse, according to a Mirror report.

Chelsea then posted this message to Twitter on Thursday:…
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More About: Sports, soccer


iPhone 5 Torn Apart and On Display [PICS]

Posted: 21 Sep 2012 07:20 PM PDT


Sure, we all know the iPhone 5 has got some pretty impressive hardware under the hood, but very few of us are really willing to pull out a screwdriver and take apart the brand new gadget to see what's inside.

TechInsights did the dirty work for us, and provided Mashable with photos of a complete teardown of the A1428 model of iPhone 5. That particular version of the phone is optimized for the AT&T and Canada's LTE networks (there are actually three different iPhone 5 models out there).

SEE ALSO: iPhone 5 Humiliates Galaxy S III in Drop Test

Popular repair site iFixIt started its own teardown of the iPhone 5 just hours after the handset went on sale this morning. In its asses…
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More About: apple, iPhone 5


Fall TV Goes Social: 6 CW Shows to Watch

Posted: 21 Sep 2012 06:25 PM PDT


The fall 2012 television slate comes with improved digital strategies from all TV networks. This week, we've already looked at the online arsenals from NBC and Fox. Today, let's check in on the CW, which has amped up its offering on social, second screen and streaming to appease its young, digitally savvy audience.

Here are six trailers for new and returning CW shows; below the gallery check out CW's digital onslaught.

CW Looks to Tap Into Pinterest and GetGlue Audiences
How serious is the CW about social? Very. They even orchestrated a "social media boot camp" this summer to educate show producers about the network's strategy.

"This year, we see Pinterest and GetGlue as…
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More About: Entertainment, Fall TV Goes Social, TV, cw


MakerBot Upgrades 3D Printing With Replicator 2 [VIDEO]

Posted: 21 Sep 2012 05:49 PM PDT


MakerBot has refined the phenomenon of 3D printing with the launch of the Replicator 2.

Replicator 2 is an upgrade of MakerBot's last product. But the company promises a faster and stronger 3D printer, with better products that are built on MakerBot's "PLA material." The material is made from corn and leads to smoother objects that are less prone to cracking.

MakerBot has stepped up the price from the original -- it now runs $2,199 -- but it may be worth it for true designers and developers. The newer model has simplified its system into three-point leveling as opposed to the old four-point system that caused more errors in assembling calculat…
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More About: 3d printer, Gadgets, MakerBot


GameChanger App Brings ‘Moneyball’ Analytics to Youth Sports

Posted: 21 Sep 2012 05:21 PM PDT


Since Michael Lewis penned the hit book Moneyball about the Oakland Athletics in 2003, the term has come to be a sports catchall for using advanced stats and analytics to gain a competitive advantage. It's bled over from Major League Baseball to the NBA, and today those are the main pro sports leagues credited with finding new ways to measure players and games.

The app GameChanger, however, is bringing Moneyball-style analytics beyond the professional ranks and down to the grassroots level with youth teams. After launching a successful baseball service in 2010, the company is doubling down with a basketball version set to go live next month.

Here's how GameChanger works: coaches…
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More About: App, Sports, Startups, apps


Making Science in the Ocean Cheap With the Robotboat

Posted: 21 Sep 2012 04:50 PM PDT


Doing science in the far-out ocean is hard. You need a boat, a crew, equipment and a lot of money. What if you could do it with robots?

That's exactly the idea of a new Kickstarter project called Robotboat. Behind the project are four engineers who aim to build and test the Roboboat Mark VI, the sixth version of a low-cost, self-propelled autonomous catamaran that's going to be equipped with all kinds of gizmos to study the ocean.

With it, the researchers hope to be able to study oil leaks, marine life, icebergs and even the Pacific Garbage Patch. Basically, they want to do scientific research for cheap with unmanned, completely autonomous sailin…
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More About: kickstarter, popular science, robotics, robots


The 8 Worst Things About iOS 6

Posted: 21 Sep 2012 03:51 PM PDT


1. Cramped App Store




Although the Apple App Store's makeover is an improvement in aesthetics, search results are limited to one at a time via the iPhone, so you have to do a lot more scrolling. In theory, it's smart to highlight quality over quantity, but it doesn't always hit the mark. Plus, the layout is a bit cramped.

Click here to view this gallery.


There's a lot to love about Apple's new mobile operating system , but with any new shiny piece of technology or the software that comes with it, kinks will exist.

Apple's new Maps app, which replaced the existing Google Maps app, a mainstay of iOS for five years, has been widely criticized since the upgrade was made available earlier this week. In addition to the app omitting transit directions, users discovered that mapping imagery included a confusing cluster of broken roads, misplaced clouds and national monuments all out of whack.

SEE ALSO: The World According to Apple Maps

There are a few other things that have had us scratching our heads this week, from inconsistent fonts and…
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More About: Google Maps, apple, apps, iOS 6


Everybody Get Up, It’s ‘Gangnam Style’ and ‘Space Jam’

Posted: 21 Sep 2012 03:24 PM PDT


Ok, so maybe you didn't like the "Call Me Maybe" mashup with Psy's equally infectious "Gangnam Style." Let's try this again.

What do you get when you combine the Guiness World Record-breaking "Gangnam Style" with the Space Jam theme song? Answer: a modern-day "Jock Jams" hit that will surely make you want to slam dunk, or at least wear a Michael Jordan jersey.

YouTube user Misha Dash has brought the '90s back with the catchy mashup, "Gangjam Style." Celebrate Friday and the weekend with a dose of upgraded nostalgia.

More About: 90s, Watercooler, YouTube, gangnam style, mashups


Not Everyone is Bothered by Apple Maps [VIDEO]

Posted: 21 Sep 2012 02:57 PM PDT


Justin Wilson is "not at all" concerned about Apple Maps. The avowed iPhone fan has owned numerous iPhones in the past and nothing was going to stop him from getting an iPhone 5, not even the transit-lacking iOS 6 Apple Maps program.

Apple's been roundly crticized for its Google Maps replacement. Apple Maps is not as rich or detailed as Google Maps (the default map program on the iPhone since 2007) and it lacks public transportation information. Wilson brushed it aside and says he can find the apps he needs to supplement Apple Maps anemic transportation details.

We grabbed Wilson just as he was exiting Apple's Fifth Ave. Flagship store in New Yo…
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More About: apple, iOS 6, iPhone 5


Facebook Kills Photo-Tagging Suggestions for EU Users

Posted: 21 Sep 2012 02:31 PM PDT


European Facebook users will no longer have access to the site's photo-tagging feature -- at least, not for a while.

After receiving demands from privacy regulators across the EU, Facebook has indefinitely axed its facial recognition feature for all European users.

Ireland's Data Protection Commissioner (DPC) Billy Hawkes issued a report this morning of Facebook's compliance with the recommendations, which were made by regulators last December. In it, he suggests Facebook has "fully implemented" most of the DPC's recommendations -- those that haven't been implemented, he says, will be taken care of with a "clear timescale" in place.

The DPC was pulled into the issue after rece…
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More About: Facebook


This Startup Can Tell You if a Photo Is Fake

Posted: 21 Sep 2012 02:09 PM PDT


A former Adobe Photoshop executive has teamed up with a digital forensics expert on new software that determines if a photo is authentic.

More About: Startups, adobe photoshop, photo editing, trending


Waiting in an iPhone 5 Line: The True Story

Posted: 21 Sep 2012 01:47 PM PDT


I left my apartment at 1:53 a.m. Friday and arrived at the Fifth Avenue Apple Store at around 2:20 a.m. Six hours later, I had an iPhone 5 in my possession.

When the original iPhone was released in 2007, the public was shocked that individuals were willing to wait for hours in line -- often overnight and sometimes for several days -- just to get a new gadget.

Five years (and six phone launches) later, the lines are an expectation -- even if the public at large still finds the concept of waiting overnight for a phone ridiculous.

Still, each year, more and more individuals line up for the latest iPhone (and now iPad). In fact, a sort of cott
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More About: Opinion, apple, iPhone 5, trending


10 Ways to Instagram Your New iPhone 5

Posted: 21 Sep 2012 01:32 PM PDT


1. The classic new gadget in hand. Check manicure before posting.




Images (L to R) courtesy of jwrich24, Nate Martinez, Lillie Powell and klaudia00

Click here to view this gallery.


So you braved the lines -- or the postal service -- and got an iPhone 5, you gadget guru you. Now all that's left to do is show off your fancy device to all your friends.

SEE ALSO: Watch What Happens When an iPhone 5 Is Glued to the Ground

Ensure your shiny new iPhone looks its finest by slapping an Instagram filter on it. If your brain is too distracted by the awesomeness of an extra row of app space, we can help with a gallery of 10 Instagram poses for your iPhone 5. They range from obvious to odd, and fuzzy to lasered, so you'll most certainly find something for inspiration.

More About: Watercooler, apple, humor, iPhone 5, instagram, trending


London Agrees That Apple’s Maps Are Terrible [PIC]

Posted: 21 Sep 2012 01:02 PM PDT


iPhone-wielding London Underground riders who find themselves spinning in circles because of Apple's new iOS 6 Maps app need not worry. The city has them covered the old-fashioned way -- with paper maps.

More About: Watercooler, apple, humor, ios6, trending


Go From Intern to Full-Time Employee in 8 Easy Steps

Posted: 21 Sep 2012 12:52 PM PDT


Over 50% of recent graduates are unemployed or underemployed. Many are taking paid or unpaid internships for one to two years after graduation, unable to transition into full-time work.

Although the journey to full-time employment can be rocky and discouraging, it's certainly not impossible. So what are the other 50% of grads getting right? As someone who made the transition not too long ago from a post-graduation summer of unpaid internships, I'm sharing tips for successfully transitioning from an intern to a full-time employee.

1. Focus Your Search

It's easy to blast a generic resume and cover letter to any job that pays and is remotely related to what you want to do. The p…
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More About: Business, Jobs, contributor, features, linkedin


iPhone 5 Humiliates Galaxy S III in Drop Test [VIDEO]

Posted: 21 Sep 2012 12:41 PM PDT


We've heard all about how thin and beautiful the iPhone 5 is, how its Maps app is terrible and what people will do for one, but how does it fare in a drop test? The guys at Android Central were one of the first to get an iPhone 5 and quickly subjected it to multiple drops, comparing its durability with that of the Samsung Galaxy S III.

The result: The new iPhone is bulletproof compared to Samsung's flagship phone.

The excitable tester dropped both phones from different heights, progressively getting higher each time. He started with a drop from pocket height, then shoulder height, then from his ear and finally from about six feet above a cobblestoned road overlooking Hong Kong's wa…
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More About: Samsung Galaxy S III, YouTube, apple, iPhone 5, samsung, trending


25 Dead Presidents to Follow on Twitter

Posted: 21 Sep 2012 12:24 PM PDT


1. George Washington




He was a great leader, a true revolutionary, a brilliant soldier, an inspiring leader and the first U.S. president, but when it comes to tweeting, George Washington is not as proficient as some of his successors. Although he doesn't tweet often, G.W. deserves your add because he's really tall and he never wore a wig, despite enormous peer pressure. Image courtesy of Gilbert Stuart [Public domain], via Wikimedia Commons

Click here to view this gallery.


Traditionally, people keep dead presidents in their hearts, history books and wallets. Here's a new place to look for fallen leaders of the free world: your Twitter feed.

With election season in full swing, these tweeters-in-chief have quite a lot to say about the current political landscape. Some even use Twitter to deliver history lessons or satirical commentary on news, sports and entertainment.

SEE ALSO: 10 Hilarious Parody News Accounts on Twitter

Subscribe to the entire list of 25, plus a few extras, for daily tweets from the executive branch of the afterlife.

More About: 2012 presidential campaign, Politics, Social Media, Twitter, features


‘Hunger Games’ Gets Bad Lip Reading Treatment [VIDEO]

Posted: 21 Sep 2012 12:12 PM PDT


The team at Bad Lip Reading have put their skills to work once again. This time, the mouth-deciphering experts have tackled The Hunger Games.

Katniss reveals her potty mouth, mocks Peeta for not knowing where babies come from and Clove is incredibly excited about a goat. If you thought outwitting President Snow was challenging, try lip reading.

Is it as funny as the rest? You be the judge -- or Head Gamemaker, whatever.

More About: Watercooler, bad lip reading, hunger games, viral videos


Romney Posts 2011 Tax Returns and Other Tax Info Online

Posted: 21 Sep 2012 12:00 PM PDT


Mitt Romney's campaign posted the Romney family's 2011 tax returns as well as a summary of their taxes from 1990-2009 online Friday afternoon.

The Romney campaign pre-announced the 2011 returns in a blog post earlier Friday, which gave snippets of information about Romney's finances for that year:

In 2011, the Romneys paid $1,935,708 in taxes on $13,696,951 in mostly investment income.
The family's effective tax rate for 2011 was 14.1%.
The Romneys donated $4,020,772 to charity in 2011, amounting to nearly 30% of their income.
The Romneys claimed a deduction for $2.25 million of those charitable contributions.
The Romneys' charitable donations in 2011 would have significant…
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More About: 2012 presidential campaign, Mitt Romney, Politics, US


Soccer Player With One Leg Scores Sweet Goal [VIDEO]

Posted: 21 Sep 2012 11:23 AM PDT


Goals are hard to come by in soccer -- especially if you have half as many legs as the other players. But for Nico Calabria, a senior at Concord-Carlisle Regional High School in Concord, Mass., it ain't no thing.

This video uploaded to YouTube on Thursday shows Calabria scoring a corner kick in a match earlier this week. He was born with one leg and, in addition to playing for his high school squad, is a member of the U.S. Amputee National Team.

More About: Sports, Watercooler, YouTube, viral videos


Gap and Target Offer Swag, Discounts With Apple’s New Passbook

Posted: 21 Sep 2012 11:23 AM PDT


Apple's Passbook has only been out for a few days, but so far retailers at least are embracing it. The app, which lets users store and retrieve coupons and loyalty cards from their favorite brands, was released as part of a software update (iOS 6) for Apple's mobile and tablet devices. It comes pre-installed on iPhone 5 smartphones, which went on sale Friday morning.

On Thursday, Target populated Passbook with 10 offers, including $3 off a L'Oreal anti-aging facial skin care item and $3 off a 10 oz. model of Biotrue contact lens solution. Customers can browse offers and redeem them at checkout using a scannable bar code store in Passbook. They can also automatically subscribe to n…
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More About: Sephora, Target, apple, apple passbook, gap, passbook


Look Who’s in Line for the iPhone 5 [COMIC]

Posted: 21 Sep 2012 11:06 AM PDT


Wonder how much the president had to pay that chair to wait here overnight?

More About: apple, comics, eastwooding, humor, iPhone 5, obama


Dramatic 30-Second ‘Walking Dead’ Promo Slays 2 Zombies

Posted: 21 Sep 2012 11:05 AM PDT



A new promo for The Walking Dead's season three highlights critics' positive impressions of the series -- all the while the characters encounter zombies and kill two of them.

The video, shared exclusively with Mashable, shows the zombie apocalypse survivors battling outside of a prison, where they hope to seek sanctuary because of its potential amenities: weapons, food and medicine.

Once inside the prison, they will have to fend off any remaining zombie occupants and even other humans who might already call the prison home. "The Governor," a new villain who is the leader of a small community of survivors, also might sour their plans to occupy the prison.…
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More About: Entertainment, TV, amc, social tv, trailers, videos, walking dead, zombies


World’s Coolest Dad Sends Toy Train to Space [VIDEO]

Posted: 21 Sep 2012 10:50 AM PDT


It just took a balloon, a camera, a cellphone and a toy train for Ron Fugelseth to earn "Dad of the Year" status -- that, and a creative mind.

Fugelseth, a creative director for Oxygen Productions, sent his 4-year-old son's favorite toy train "Stanley" to space in a weather balloon using an HD camera and an old cellphone for GPS. The balloon floated 18 miles above the ground before bursting.

SEE ALSO: 7 Heartwarming Digital Projects Parents Made for Kids

The toy was recovered 27 miles away in a cornfield, and made it back into the small hands of its owner. The video above documents an adorable father-son experiment and a cool adventure.

To make it a more magical experience fo…
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More About: Cute, Watercooler, YouTube, space, trains, trending


Apple Not Selling Lightning Adapters in Stores Yet

Posted: 21 Sep 2012 10:49 AM PDT


Although the iPhone 5 hit stores early this morning, those who waited in line were unable to purchase an adapter to go with the device's new Lightning connector.

Apple told Mashable that adapters -- which will allow users to connect the new charger to accessories that support the previous one -- aren't yet in stores, but should be rolled out "soon." No specifics were given on when they might be made available.

SEE ALSO: iPhone 5′s Lightning Connector Means Headaches for Businesses

Unlike previous chargers, the new Lightning is an eight-pin, all-digital connector. It's said to be more durable and 80% smaller than before. However, because many accessory companies and businesses…
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More About: Lightning, Mobile, apple, iPhone 5, iphone, smartphone


Creepy Thriller Features Your Facebook Friends

Posted: 21 Sep 2012 10:35 AM PDT


Retailers are stocking the shelves in preparation for Halloween, and the first signs of spooky websites are following right behind them.

The science enthusiasts at Life Technologies have created an interactive thriller video called The Foundation that puts you in the director's chair.

The video links to a Facebook application, then lets users cast five Facebook friends to play the roles of missing scientists, who vanished under mysterious circumstances.

SEE ALSO: World's Fastest-Growing Facebook App Will Scare the Crap Out of You

We don't want to give any spoilers away, but there is a fun plot twist at the end too.

According to Life Technologies' leader for video and i…
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More About: Facebook, Watercooler, interactive video, thriller


Spot the Shuttle: Endeavour Makes its Final Flight [PICS]

Posted: 21 Sep 2012 10:20 AM PDT


Space Shuttle Endeavour left Edwards Air Force Base at 8:17 a.m. Friday for the final leg of its cross-country flight. Safely perched atop NASA's 747 Shuttle Carrier aircraft, Endeavour will fly over Northern California and Los Angeles during its four-and-a-half hour ride.

Part of Endeavour's journey includes several low-level flyovers, starting in Palmdale, Lancaster, Rosamond, California City and Mojave before heading north to Sacramento and the San Francisco Bay Area.

Twitter users in Texas and on the West Coast played #spottheshuttle, snapping great photos of the Endeavour and its 747 caretaker as they passed overhead.

The shuttle is set to make its later-than-scheduled la
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More About: Endeavor, NASA, space shuttle, trending


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